PT INKA's Export Marketing Strategy Towards Competitive Advantage

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview documentation collection techniques. The results of the revealed that PT. INKA has: (1) Strength, very pricing power strong human resources, especially team, in addition influence assistance from ambassador (RI for overseas); (2) Weaknesses lie production, one which is engines wheels are still imported by China, does not yet have International Railway Industry Standard Certification (IRIS); (3) Opportunities, can make efforts further strengthen penetration Indonesian companies African region; (4) Threats, providers facilities infrastructure needs must be obtained imports other countries, besides competitors afraid dare reduce interest costs or extend tenor purchase goods. high taxes issued delivery goods biggest threat, this confirmed informants.